An experiential and creator-led launch designed to transform a horror release into a physical cultural event.
Independent concept study / Not commissioned.
WE MOVE
ENTERTAINMENT
THROUGH CULTURE.
Cultural campaigns for film,
television and entertainment.
Entertainment
doesn’t live on
screens alone.
It moves through people.
Through places.
Through communities.
Through conversation.
Through culture.
Sande International builds the systems
that make that movement happen.
01 / THE CULTURAL LAYERWe create the cultural
We create the cultural
layer around a release.
01
Culture
We find the cultural opening around a property — the communities, behaviors and ideas capable of carrying it.
02Creators
We activate the people already holding the attention of those communities.
03Experiences
We create physical moments people genuinely want to enter, photograph and share.
04Distribution
We turn those moments into content capable of travelling far beyond the room.
Build something
worth talking
about.
The strongest entertainment campaigns do not interrupt culture.
They become part of it.
02 / SELECTED THINKINGExplore our thinking
03 / BEYOND THE ROOMThe experience
The experience
is the media.
A screening can become a creator ecosystem.
A venue can become part of the story.
A physical moment can generate hundreds of digital ones.
The best experiences create
their own distribution.
04 / THE RELEASE ENGINE
From story
to culture.
The Sande International approach01
Read
Culture. Audience. Property.
02
Architect
Idea. Network. Experience.
03
Activate
Creators. Places. Communities.
04
Distribute
Content. Amplification. Conversation.
05
Learn
Performance. Audience. Intelligence.
Culture is local.
Entertainment
is global.
Sande International develops market-specific cultural campaigns with creators, communities, venues and local operators.
MARKETS WE THINK IN.VancouverTorontoLos AngelesNew YorkLondonTokyoSeoul
Culture moves
through people.
Creators. Venues. Artists. Production.
Entertainment. Communities. Cultural partners.
FILM / TELEVISION / ENTERTAINMENT